Beware Smaller Predatory Software Vendors

Beyond the Giants: Navigating Software Audits with Smaller Vendors and Predatory Tactics

When our clients are concerned about software audits they are usually worried about the same big software vendors such as Microsoft and Oracle. This is very logical and there is good reason for them to be concerned about these big vendors. What we are starting to see is a shift in the software industry as the smaller vendors have decided that they want a piece of the big audit dollars. What’s disturbing to us is that some of these smaller vendors are using what amounts to predatory tactics to drive big licensing shortfalls.

It’s no secret that the software industry has an audit addiction. It’s an easy way to drive large growth numbers without having to put the effort into providing a true solution selling experience for the client. It’s even easier for them when they don’t need to concern themselves with worrying about your customer satisfaction. A vendor like Microsoft is generally concerned about your customer satisfaction before an audit starts and will continue to be concerned about it post audit. In fact, your Microsoft account team is evaluated very rigorously on your customer satisfaction and they are very concerned about the risks that audits/SAM engagement have on it.

Smaller vendors such as AttachMate and OpenText have been watching and see how relatively easy it is to drive a gap in an audit situation. The problem is that the shared risk that exists for the larger software vendors doesn’t necessarily exist in these situations. The risk for you is that these vendors often represent only a small amount of your annual software spend. As a result, there is less risk for them to audit you as they can view any findings as pure upside.

A common tactic we are seeing is that they approach you and request that you conduct an internal assessment which seems benign on the surface. Usually one of the questions in their site survey document asks if you use virtualization technologies in your environment. Once you confirm that you have virtual environments they will frequently shift the engagement into a more formal audit.

What they are hoping to find is that you have virtualized one of their applications such as OpenText Exceed and have accidently provided possible access to it to a large number of your users. On the surface this seems pretty par for the course in software licensing. Where It becomes predatory is when you realize that there is a subtle change in how OpenText and AttachMate license several of their products. Most major vendors license their applications on a per user OR per device basis. OpenText and AttachMate often license on a per user AND per device basis. The number of licenses required in these cases is the result of the number of users multiplied by the number of devices. Just think about that for a moment and let it sink in:

Number of Users X Number of Devices (this includes mobile devices)

We have seen situations where a client’s annual spend with one of these vendors has historically been in the $150,000 range suddenly being presented with a one-time bill in the hundreds of millions of dollars because a server setting was wrong. Of course, you will fight this and negotiate it down but it won’t be easy, it will be time consuming and it will still be expensive and unbudgeted. It also won’t feel fair and this is why I consider this tactic predatory. It’s also been successful and I expect that more smaller vendors will be looking closely at your virtual environments.

So what can you do about these sorts of vendors and tactics? Here’s my short list of top recommendations: Re-check your virtualization settings. Make sure that you have your user community set up so that users only have access to the applications they require. I can’t stress this enough!

I also recommend engaging MetrixData360 to do an internal self-assessment of your licensing. We will review both your software entitlements and your deployments. The result will be a report that identifies any licensing shortfalls, opportunities for licensing optimization and provides recommendations to deal with any licensing gaps.

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Office 365 Decision Model – The Only Tool You Need

Office 365 is one of the first things our clients mention when they talk to us.  Its one of the top concerns or challenges that they have and one of the common things that we hear from them is that they are tired of purchasing software or services that they never use.  In the world of Office 365 not subscribing to this is a very difficult task based on how Microsoft creates Office 365 bundles and the way they price the product vs the service that they offer.

MetrixData360 has developed an Office 365 Decision Model for you to use to help you determine how best to approach Microsoft depending on three key factors:

  1. Your Unique Business Requirements as they relate to Office 365
  2. Your Actual deployment roadmap of the services (regardless of Office 365 licensing bundles)
  3. Costs of not just licensing but deployments, upgrades etc.

Office 365 Decision Model

Depending on where you intersect on this simple Venn Diagram will determine what you should do with regards to negotiating an agreement with Microsoft on Office 365.  If you fall into the following category (where the circles intersect), the following is our high-level guidance for you:

  1. Office365 costs more than your costs to maintain your current infrastructure. At this junction, you should delay your purchase of Office 365 as you will not have the financial business case and TCO to move forward with a deployment.
  2. You have not determined your roadmap and the timeframes within which you will deploy the components of Office 365. You should not proceed with a purchase of Office 365 (regardless of price) as the months that you do not use the product will cost you more than any savings you may have from pricing.
  3. You are unable to identify any solid business reason to move to Office 365. Deploying to the cloud would not provide the business or your IT organization any added benefit so there is no reason to move forward with a purchase of Office 365.
  4. You have all the requirements necessary to move forward with a negotiation. Go forward and negotiate your best deal with Microsoft.

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Why Microsoft Will Fail!

Okay, did I catch your attention with that title?  Let me set the record straight. No, I don’t think Microsoft will fail anytime soon.  Sometimes, as I’m thinking about the business or deals that I am working on, I often wonder what is going on behind the scenes at Microsoft and why they make certain decisions?  In this post I’m going to try and answer some of the top questions that people ask me around why Microsoft makes some of the decisions that they do.

Why the Push to Office 365?

On the surface the answer to this question seems simple.  Microsoft wants to control your infrastructure; they want to make sure you are hooked… but I really don’t think it was this simple internally at Microsoft.  My guess is, there was a massive amount of real debate about a push to Office 365 (and I’m guessing it was not always a polite conversation).

Office 365 to me, was an answer to a problem Microsoft has had since the invention of Software Assurance, it was a way to force customers to upgrade.  The biggest threat Microsoft has to its traditional recurring (ie. Software Assurance) revenue stream, is clients that do not renew (all or part) of the Enterprise Agreement (EA).

If you really think about it, Exchange as an online service – makes sense.  SharePoint as an online service – only sort of make sense (think of all the customization that may not be easily achieved in a multi-tenant type deployment), Skype in the cloud – not sure it makes sense (ok I will give IM and presence, but Voice?  I’m still not sure VOIP quality comes close to the landline) but Office in the cloud – huh?  Yes they have the Office Apps but are they really much more than a glorified viewer (which were free?).

I think just looking at Office pretty much provides the full picture here.  People were dropping the SA on Office, as they only deploy the product every 6 or so years.  Microsoft realized this and the natural answer – push people to Office365 and make it dependent on a new version of Office.  Now at this point I can see someone in the product team in Seattle going AND OH if we make a new version of Office we can force those updates on people.

Why the Push to Upgrade?

 

Upgrades have always been the nemesis of Microsoft.  It started with Windows XP (no I don’t want to get into arguments about how bad Vista really was).  No one wanted to move.  Microsoft of course never understood this.  I always love the comments you hear from sales reps, this customer moved in 90 days why can’t you?

Taking the clients view on this, I truly see it.  Honestly, what value can they add into Windows or Office for that matter to provide business value to do the upgrade.  I sometimes wonder how many people would still be running Windows XP if it was still supported, which by the way is the number one reason people upgrade these two products – end of life support!  Not a good reason in my opinion (completely off topic but, if anyone from Rimini or Spinnaker reads this, please, please, PLEASE!! take on Microsoft support).

I think Microsoft’s issue has always been that, they do not see the clients’ world.  Their view is so myopic of their own desires they can’t see it.  The reason people can’t move (beyond finding business value) is the cost to do all the application compatibility is so cost prohibitive.  End of story.  Microsoft’s first attempt at address this – App-V.  Virtualize guys, contain the old apps in an image and your good to go.  When that didn’t work, they came up with plan B. Force it on them with Office 365.

Not a bad plan if you are a shareholder of Microsoft’s.  Get them and keep them forever.  The problem is, I don’t believe this plan will work.  As much as Microsoft technology is important to people, I do think some unforeseen force will catch them (maybe it’s Google or Amazon or someone we haven’t seen yet) The problem for Microsoft and why I think they will fail is…..  They are upsetting all their clients.  Organizations are tired of the Microsoft games (Pushing products that aren’t needed into bundles and increasing prices, not negotiating in good faith, auditing and pushing unfair findings on them, etc).  Eventually when someone catches them, I think the exodus could be fast.  Just ask Novell (remember Netware), IBM (bye, bye Lotus Notes), Corel (WordPerfect) Perhaps someone should ask the crew from Netscape or Blackberry what happens when you take clients and your dominance for granted.

Ask the Experts About Software Audits Panel Discussion

Navigating Software Audits: Insights from Former Microsoft and Oracle Executives and Industry Experts

Software audits consume your resources and in many cases result in large unexpected costs. We have have assembled a panel of Industry thought leaders to discuss and share their insights on Software Audits. Our webinar panel includes former Microsoft and Oracle executives, procurement experts and software asset management tool experts. Our Panel of Industry Experts will Discuss and Share…

  • How are software audits evolving?
  • How you can prepare before a software audit
  • What are the best tactics to minimize licensing gaps found in a software audit
  • What tools they recommend
  • How the threat of software audits has impacted their client’s workloads
    Best Practices

Top Learnings from Gartner IT Financial and Procurement Summit 2015

MetrixData360 recently had the privilege of attending the Gartner IT Financial and Procurement Summit in Grapevine Texas.   These events bring together one of the largest groups of IT professionals who are involved in software license procurement in North America.  The level of knowledgeable people in the field of IT Procurement who attend is definitely unparalleled.   MetrixData360 had the opportunity to speak with many of the participants as well as speak in the Vendor Showcase.  Over the course of the Gartner Summit, I kept hearing the same messages again and again from organizations and I thought it would be valuable to share some of these overriding observations.

  1. Software audits are increasing in frequency, aggression and pretty much any metric you want to use to measure them.   Almost every single attendee we spoke to had either been audited by a software vendor recently, was in the midst of an audit or expected to be audited in the very near future.  This is confirmed by what we are seeing in our own business as MetrixData360’s Assert Audit Assistance service has been our fastest growing offering by far.  In fact, Audit Assistance now makes up around 50% of our consulting engagements.   Software vendors have very aggressive sales quotas and in our opinion the lazy way to close that gap is to launch audits.
  1. There are a large number of software asset management tools available to help organizations get a better understanding of their software assets and manage potential compliance risks. These tools range from standalone hardware appliances, agent and/or agentless solutions to cloud based software asset/contract management solutions.  These tools generally provide great value in terms of assessing software deployments, assignment of license entitlements and software title normalization. While these important components are critical in establishing a SAM baseline, they remain clearly insufficient in terms of license optimization and cost reduction.   One of the key challenges most organizations are facing is that no single solution is currently capable of bridging the gap between “raw SAM outputs” and an “optimized software-licensing model”.  By this I mean these raw outputs need to be humanized and a certain level of licensing logic must be applied.  Therefore, organizations are constantly faced with incomplete results and are required to purchase expensive add-on tools, provide additional training to IT procurement staff.  In many cases, organizations will still need to engage 3rd party expertise to provide validation and supplement existing findings in order to deliver a concise dataset that is reflective of an organization’s optimized software license footprint.  SAM solutions in market are simply offering components of the SAM process but unfortunately, none offers a complete end-to-end solution.  Without any expert licensing knowledge being injected into the process, the outputs from most tools are definitely not optimized which usually plays into software vendors advantage.  I state this as MetrixData360 works with raw outputs from any tool our clients use and we have yet to see data outputs which can stand alone without significant human intervention in the face of an audit.
  1. It is also evident that organizations are more concerned with proper software asset management than ever before. Many people I spoke to had recently taken major steps in this regard or were in the process of kicking off projects.   Everyone was concerned about software licensing compliance and were taking steps to become more and more sophisticated about how they managed their assets.   It certainly appears that organizations are taking software compliance more seriously and are making significant SAM investments.
  1. Not surprisingly, people were frustrated. They were frustrated with audit crazed software vendors.  They were frustrated with the limitations of existing tools and, they were frustrated with constantly changing software licensing rules.   I was left with the distinct impression that these people were doing their level best to do the right thing.   By this I mean they advocated software licensing compliance and they would be among the first to rail against software piracy.  Yet over and over again they were the ones facing a software audit.  Many of these people felt victimized by the various revenue generating tactics employed by software vendors.
  1. Compared to last year’s Gartner Summit organizations are actively seeking out third party experts to augment their knowledge and comprehension regarding software asset management and related processes. Quite simply the expertise and tools required to successfully mitigate a software audit is beyond most organization’s capabilities.  On several occasions, I spoke to people who said things like, “I wish I had known about MetrixData360 during my last software audit”

MetrixData360 specializes in helping organizations who are facing a Microsoft audit with assistance through every stage of the audit process.  Our goal is to reduce any compliance gaps you may have and ensure that you are only paying for the software and services you really need.   Contact us today to book a free consultation to see if we can help you!

Links to further resources:

Click to Learn More About MetrixData360 Assert Audit Assistance Services

What’s the Difference Between a SAM Engagement and an Audit

Gartner Encore Presentation

The Many Levels Of Negotiations With The Mega Vendors: Microsoft and Oracle

Just some of what you will learn:
Audits/SAM engagements are on the rise, why?

What do these engagements do for Microsoft and Oracle?

This isn’t about compliance, it’s all about… ?

Microsoft Office 365 How Do You Know What You Really Need?

Office 365 licensing is surrounded by a great deal of confusion.  What is Office 365?  What plan do I require?  Do I require the full suite?  Should I purchase User Subscription Licenses or Add-0ns?  It is no secret that Microsoft is aggressively promoting and selling the service.  The key question to ask is what is Office 365?  The most common answers are related to Office 365 E3.  E3 contains Exchange Online, SharePoint Online, SkypeforBusiness Online and Office Professional Plus.  Most people are unaware that you can purchase a single service such as Exchange Online (YES, even in your EA) instead of the bundle.

My experience is that most people relate a desire to move to Exchange Online to purchasing Office 365 E3.  When asked why they are considering Office 365 the answers range from “we want to reduce our email storage costs” or “we plan to move our mailboxes into the cloud”.  Other Online Services seem to garner less interest (although there seems to be a bit more interest in SharePoint Online lately).

What is shocking is how many organizations interpret a desire to move email to the cloud as a need to negotiate an Office 365 E3 deal with Microsoft.  Most simply do not realize that alternatives exist (such as purchasing only Exchange Online).   It could cost millions more if these options are not considered.

If considering a move to the cloud ask the following questions (these are just a few examples):

  • What Services am I really looking to purchase? Is it just Exchange Online?
  • How quickly will a migration occur? How will users be moved?
  • Are all users the same? Do they all require E3?  Do they all require features of Exchange Online Plan 2?
  • What contractual rights exist? What risks or benefits does purchasing one have over the other?
  • Do User Subscription Licenses (USL) or Add-Ons make sense?
  • Have I evaluated the benefits and risks of USLs to Add-Ons?

What about Office?  How does this factor into the decision making criteria?

The short answer is it shouldn’t.  This surprises many people.   Office is a prominent part of the E3 product and does deserve consideration.  An evaluation of purchasing Office 365 Office Professional Plus versus perpetual licenses for Office Professional Plus should be conducted.  Consideration for comparing “Run to Click” to on premise Office, understanding the value/risk of Microsoft pushing updates, the value (if any – it is surprising how often there isn’t any) in user based Office licensing, VDI or BYOD environments and many others.

If negotiating an Office 365 purchase, review the options and consider proposals for:

  •  Exchange Online instead of E3
  • Renewing SA and purchasing add-ons instead of USLs
  • Purchasing licenses through an Office 365 transition versus upfront commitment
  • Buying as you go versus all upfront

It is surprising what can be learned by asking these questions, not to mention the cost savings you may see.